الخطوة الأولى في تنفيذ إعلانات "نشاطات مقترَحة" هي إنشاء حملة "نشاطات مقترَحة". عند إنشاء الحملة، عليك ضبط ميزانيتها واستراتيجية عروض الأسعار وإعدادات الشبكة ورقم تعريف حسابك على Things to do Center.
خطوات إعداد الحملة
اتّبِع الخطوات التالية لإعداد "حملة نشاطات مقترَحة":
- أنشئ
CampaignBudget(مشترَكًا أو غير مشترَك) باستخدامSTANDARDdelivery_method(لا تتوفّر خدمةACCELERATED) وامنح اسم الموردcampaign_budget(راجِعadd_campaign_budgetفي نموذج الرمز البرمجي الكامل). - اضبط
advertising_channel_typeفي الحملة علىTRAVELوadvertising_channel_sub_typeعلىTRAVEL_ACTIVITIES. - أنشئ عنصر
TravelCampaignSettings، واضبطtravel_account_idعلى رقم تعريف حسابك على Things to do Center (راجِع المتطلبات الأساسية)، ثمّ خصّصه للحملة. - اضبط استراتيجية عروض أسعار عادية (على مستوى الحملة)
MaximizeConversionValueعلى الحملة التي تتضمّن قيمةtarget_roas(مطلوبة، ولا تتوفّر استراتيجيات المحفظة لعروض الأسعار)، وفعِّل استهداف "بحث Google" (network_settings.target_google_search = true)، وحدِّد حالةcontains_eu_political_advertisingللحملة.
مثال على الرمز
يوضّح مثال الرمز البرمجي التالي كيفية إنشاء حملة "نشاطات مقترحة" (اطّلِع على عينة التعليمات البرمجية الكاملة لإنشاء الميزانية):
جافا
private String addThingsToDoCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName, long thingsToDoCenterAccountId) { // Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to Things to do campaigns including advertising channel // type, advertising channel sub type and travel campaign settings. .setAdvertisingChannelType(AdvertisingChannelType.TRAVEL) .setAdvertisingChannelSubType(AdvertisingChannelSubType.TRAVEL_ACTIVITIES) .setTravelCampaignSettings( TravelCampaignSettings.newBuilder().setTravelAccountId(thingsToDoCenterAccountId)) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to MaximizeConversionValue. Only this type can be used // for Things to do campaigns. .setMaximizeConversionValue(MaximizeConversionValue.newBuilder()) // Sets the budget. .setCampaignBudget(budgetResourceName) // Configures the campaign network options. Only Google Search is allowed for // Things to do campaigns. .setNetworkSettings(NetworkSettings.newBuilder().setTargetGoogleSearch(true)) // Declares whether this campaign serves political ads targeting the EU. .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING) .build(); // Creates a campaign operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Issues a mutate request to add the campaign. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), Collections.singletonList(operation)); MutateCampaignResult result = response.getResults(0); System.out.printf( "Added a Things to do campaign with resource name: '%s'%n", result.getResourceName()); return result.getResourceName(); } }
#C
// Creates a campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), AdvertisingChannelType = AdvertisingChannelType.Travel, AdvertisingChannelSubType = AdvertisingChannelSubType.TravelActivities, TravelCampaignSettings = new TravelCampaignSettings() { TravelAccountId = thingsToDoCenterAccountId }, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Set the bidding strategy and budget. MaximizeConversionValue = new MaximizeConversionValue(), CampaignBudget = budget, // Set the campaign network options. NetworkSettings = new NetworkSettings { TargetGoogleSearch = true }, // Declare whether or not this campaign contains political ads targeting the EU. ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising, };
PHP
private static function addThingsToDoCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $thingsToDoCenterAccountId ) { // Creates a campaign. $campaign = new Campaign( [ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to Things to do campaigns including advertising channel // type, advertising channel sub type and travel campaign settings. 'advertising_channel_type' => AdvertisingChannelType::TRAVEL, 'advertising_channel_sub_type' => AdvertisingChannelSubType::TRAVEL_ACTIVITIES, 'travel_campaign_settings' => new TravelCampaignSettings(['travel_account_id' => $thingsToDoCenterAccountId]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to MaximizeConversionValue. Only this type can be used // for Things to do campaigns. 'maximize_conversion_value' => new MaximizeConversionValue(), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Configures the campaign network options. Only Google Search is allowed for // Things to do campaigns. 'network_settings' => new NetworkSettings(['target_google_search' => true]), // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' => EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ] ); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** * @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a Things to do campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
Python
def add_things_to_do_campaign( client: GoogleAdsClient, customer_id: str, budget_resource_name: str, things_to_do_center_account_id: int, ) -> str: """Creates a new Things to do campaign in the specified customer account. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. budget_resource_name: the resource name of a budget for a new campaign. things_to_do_center_account_id: the Things to Do Center account ID. Returns: The resource name of the newly created campaign. """ # Creates a campaign operation. operation: CampaignOperation = client.get_type("CampaignOperation") # Creates a campaign. campaign: Campaign = operation.create campaign.name = ( f"Interplanetary Cruise Campaign #{get_printable_datetime()}" ) # Configures settings related to Things to do campaigns including # advertising channel type, advertising channel sub type and travel # campaign settings. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.TRAVEL ) campaign.advertising_channel_sub_type = ( client.enums.AdvertisingChannelSubTypeEnum.TRAVEL_ACTIVITIES ) campaign.travel_campaign_settings.travel_account_id = ( things_to_do_center_account_id ) # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Sets the bidding strategy to MaximizeConversionValue. Only this type can # be used for Things to do campaigns. campaign.maximize_conversion_value = client.get_type( "MaximizeConversionValue" ) # Sets the budget. campaign.campaign_budget = budget_resource_name # Configures the campaign network options. Only Google Search is allowed for # Things to do campaigns. campaign.network_settings.target_google_search = True # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign.contains_eu_political_advertising = ( client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Issues a mutate request to add campaigns. campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) response: MutateCampaignsResponse = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[operation] ) resource_name: str = response.results[0].resource_name print( f"Added a Things to do campaign with resource name: '{resource_name}'." ) return resource_name
Ruby
def add_things_to_do_campaign(client, customer_id, budget_resource, things_to_do_center_account_id) # Create a campaign. campaign_operation = client.operation.create_resource.campaign do |c| c.name = generate_random_name_field("Interplanetary Cruise Campaign") # Configures settings related to Things to Do campaigns including # advertising channel type, advertising channel sub type and # travel campaign settings. c.advertising_channel_type = :TRAVEL c.advertising_channel_sub_type = :TRAVEL_ACTIVITIES c.travel_campaign_settings = client.resource.travel_campaign_settings do |tcs| tcs.travel_account_id = things_to_do_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. c.status = :PAUSED # Sets the bidding strategy to MaximizeConversionValue. Only this type can # be used for Things to Do campaigns. c.maximize_conversion_value = client.resource.maximize_conversion_value # Set the budget. c.campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # Things to Do campaigns. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING end # Issue a mutate request to add the campaign. campaign_service = client.service.campaign response = campaign_service.mutate_campaigns( customer_id: customer_id, operations: [campaign_operation], ) # Fetch the new campaign's resource name. campaign_resource = response.results.first.resource_name puts "Added Things To Do campaign with resource name '#{campaign_resource}'." campaign_resource end
Perl
sub add_things_to_do_campaign { my ($api_client, $customer_id, $budget_resource_name, $things_to_do_center_account_id) = @_; # Create a campaign. my $campaign = Google::Ads::GoogleAds::V25::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to Things to do campaigns including # advertising channel type, advertising channel sub type and travel # campaign settings. advertisingChannelType => TRAVEL, advertisingChannelSubType => TRAVEL_ACTIVITIES, travelCampaignSettings => Google::Ads::GoogleAds::V25::Resources::TravelCampaignSettings->new({ travelAccountId => $things_to_do_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V25::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to MaximizeConversionValue. Only this type can be # used for Things to do campaigns. maximizeConversionValue => Google::Ads::GoogleAds::V25::Common::MaximizeConversionValue->new(), # Set the budget. campaignBudget => $budget_resource_name, # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising => DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, # Configure the campaign network options. Only Google Search is allowed for # Things to do campaigns. networkSettings => Google::Ads::GoogleAds::V25::Resources::NetworkSettings->new({ targetGoogleSearch => "true" })}); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V25::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a Things to do campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }
curl
الخطوات التالية
بعد إنشاء حملة، أنشئ مجموعة إعلانية واحدة على الأقل وإعلانًا واحدًا على الأقل: